Research and Planning: color of association

Depending on the circumstance, different meanings are attached to different colors. For instance: red: caution, anger, love, negative, hot orange: warm, autumn yellow: happy, fun, young green: nature, calm, good luck blue: stability, professional, cold, trust, intelligence purple: wealth, mystical, decadent brown: rustic, practical, warm, vintage white: sterile, innocence, peace, truth, cleanliness black: sophistication, death, night,