Research and Planning: color of association


Depending on the circumstance, different meanings are attached to different colors.

For instance:


red: caution, anger, love, negative, hot

orange: warm, autumn


yellow: happy, fun, young


green: nature, calm, good luck


blue: stability, professional, cold, trust, intelligence


purple: wealth, mystical, decadent


brown: rustic, practical, warm, vintage

white: sterile, innocence, peace, truth, cleanliness


black: sophistication, death, night,

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