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Research and Planning: color of association

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Depending on the circumstance, different meanings are attached to different colors. For instance: red: caution, anger, love, negative, hot orange: warm, autumn yellow: happy, fun, young green: nature, calm, good luck blue: stability, professional, cold, trust, intelligence purple: wealth, mystical, decadent brown: rustic, practical, warm, vintage white: sterile, innocence, peace, truth, cleanliness black: sophistication, death, night,

Research and Planning: Semiotics of a music video

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In a postmodernist culture, we use signs that we decode via study to communicate. As a result, semiotics is the study of signs. I discovered the principle of codes, which we might use in our strategy for marketing music. These codes were employed: Hermeneutic codes: It is the enigma code, which raises a significant query for the audience. Action code: This is the proairetic code. It generates curiosity due to a specificaction. Symbolic codes: These are the denotations and connotations. Semantic codes: These are the implied or hidden meanings. Reference codes: The cultural norms that dictate how you should behave .

Preliminary Task 1

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Today, our sir gave us our first media music video task. He gave us a speaker and told us to play any song we like and then lip sync to it. I chose to work with my team in this practice and we decided on the song "We don't talk anymore" by Charlie Puth. Everyone then decided that it would be best if I was the actor. Here is what we shot:

Research and Planning: Types of music videos

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There are different types of music videos that work best for different artists and different types of music. Performance Music Videos: The first and most widely used music video. You will often see the band performing in performance music videos, which is a recording of them playing their instruments. A performance-based music video may feature dancing, lip-syncing, and the playing of several different instruments by the band members. Even a recording of them performing live is OK. Usually, the bands are situated in interesting places that relate to the song and the mood they're attempting to convey. Performance music videos are easier to film than other types of music videos, making them ideal for bands looking to make a low-budget video. Prior  to the rise of various styles of music videos, it served as the de facto norm. As a result, most old music videos focus on performances. An example of a performance music video could be "My Hero" by Foo Fighters. Narrative musi...

Team Introduction

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For my media project, I decided to work with a four-person team, consisting of myself as the cameraman Samrah Rehman as producer and art director, Faiqa Batool as creative director and cinematographer, and Salar fawad as director. We all have strong friendships and have chosen to work together since our ideas are similar and it is easy to communicate honestly.

Research and Planning: What is a music video?

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.  There is a music video to go along with a song. Music videos are primarily used to market and promote the sale of music recordings, while some bands may decide to create one for purely artistic purposes. Music videos can be made using a wide range of filmmaking styles, such as animation, live animation, and non-narrative ones like abstract film. Some music videos might only be recordings of songs being performed live and not have a set theme. The purpose of a music video includes : To promote the song and elicit an emotional response in order to makes the listener remember the song. To help the listeners comprehend the song better. To amuse and display the artistic abilities. Marketing to increase the artist's profile and gain exposure. To market CDs, DVDs, and downloads by producing eye-catching images. The overarching goal is to bring in money for the record label.

Advanced Portfolio - Music Promotional Package

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We were provided four set brief options. I have opted for the Music Promotional Package. This package consists of 3 tasks: A promotion package for the release of an album, to include a music video (major task) An official social media page for the band or artists (minor task) A digipak for the album's release (minor task).